Category: Social Media Strategy

  • Future Implications

    Social Media Technology Changes Fast. Should Brands Try to Keep Up? I still remember when I saw the first news announcements introducing a new thing called an iPad. It was the first time I ever looked at a piece of technology and thought, “I want that”. Did I need it? Not really. But very soon…

  • Viral Marketing Initiatives

    How Burger King made a viral classic out of a classic jingle. Let’s be honest, asking me to talk about viral campaigns is like asking me to bake a 5 layer chocolate cake – I know what one looks like, but I’m not entirely sure where to start.  After all, there is a reason why…

  • Differentiation

    How Two Companies Use Social Media to Change the Conversation About Plastics and the Environment The 1970s and 1980s were a great time to be in the plastic film industry in the United States.  All over the country, small manufacturing companies began popping up to meet this growing demand for plastic packaging that had suddenly…